About

DKD New Media Strategies is a social media and marketing consulting firm based out of the South Shore of Boston. As a virtual company, we are able to work with clients throughout the Greater Boston area, New England and beyond. Diane K. Danielson is the principal consultant at DKD New Media Strategies.  For more about Diane, click here.

***DKD New Media Strategies is not currently taking on any new clients, but if you want a referral to one of our partners and preferred vendors who can help you implement, manage and grow your online marketing strategy, just contact us and we’ll make the introduction.***

Social media is an integral part of the overall sales cycle for today’s businesses from establishing an online footprint through generating referrals.  At DKD New Media Strategies we walk clients through each step, or, we can jump in at anytime if you get stuck.

The Social Media Sales Cycle

2010 Copyright Diane K. Danielson

1. Establish an online footprint.We begin with an online audit followed by a strategic plan to help you:
   1. Build your brand and credibility;
   2. Direct potential clients and customers to your website, blog or other virtual home base;
   3. Manage your online image; and
   4. Ensure colleagues can easily make referrals.
2. Pick a virtual home base. A Virtual Home Base is the web location to which you will drive your target market online. While it is generally your main website, there may be reasons we would consider using a blog or Facebook page. In this phase we help you designate, design and craft a strategy to direct your target market to your virtual home base and capture leads so you can turn them into customers.
3. Generate and automate content. At this stage we assist clients in determining what content can be original and what can be automated. If launching this company wide, we can assist in drafting social media guidelines and training for groups and individuals. If content is a problem, DKD New Media can provide editorial services for blogs, Facebook, Twitter, e-newsletters, web releases and eBooks.
4. Practice conversational sales. While we assist in training and developing schedules, editorial guidelines and content, we also enable clients to jump in and participate. Social media success depends on you and your personality. We are always there in the background, but we want you to shine!
5. Enable referral generation. This is where maintaining your online presence participation in social media will keep you top of mind for clients, colleagues and friends. We help you devise ways to keep the referrals flowing!