Huggrz Boot Wraps – a new fashion accessory that customizes your boots – contacted DKD New Media Strategies last summer and we’ve spent the last six months taking Huggrz from startup to the talk of the Sundance Film Festival and features on ABC World News Tonight and the Huffington Post. Here are a few of [...]
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Recent posts
- Online Marketing Tips for Fashion Accessory Startups – Client Spotlight on Huggrz Boot Wraps
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- Should Your Social Media Engagement Policy Differ for Minors?
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03/12/2012
Here at DKD New Media we don’t put “social media” in a box and label it “marketing.” We believe social media can be integrated throughout your entire sales cycle. Here’s a quick preview of how we approach social media when it comes to improving your bottom line. Please feel free to contact us for more [...]
Posted in Marketing | No Comments
Last month, we wrote about marketing to teens on Twitter and how to reach them through promoted tweets, accounts and trends. Ironically, we ended up proving our point that paying a Kardashian thousands of dollars to tweet about your product might not be the worst idea. Simply by mentioning a Kardashian in that blog post title, we [...]
12/08/2011
It’s always scary to find a recording of a speech you made over 2 years ago. Especially when you make predictions about technology. But sometimes they end up being better than you remembered. Below is a video of a talk I gave to Sidwell Friends Alumni about Generation Y in the workplace. Fortunately for me, [...]
A quick Google search of “Teens and Twitter” will yield plenty of articles about how teens do not use Twitter. Yet, most of that data is outdated as over the summer of 2011 teens have started finding their way onto the Twitterverse. Personally, I noticed a sudden influx of high school kids joining en masse [...]
11/09/2011
This summer my family was playing a home version of the popular game show, Family Feud. You know, the one where families play against each other by trying to guess the most popular answers to a series of questions. (i.e., see below for a funny clip of the show where the question is “what’s something [...]
11/06/2011
We don’t question that there are superstar interns out there (we like to think we were ones once, too). We just want our clients to consider the following before entrusting or expecting an intern to develop an effective online marketing strategy simply because they have a Facebook personal profile or a Twitter account. Social media [...]
Each month, I like to join a few other social media users and folks who want to learn more, for what we call a TweetUp. A TweetUp is a fancy name for a “MeetUp” or get together. The “Tweet” is a reference to Twitter which is how we advertise it. It also is a nod [...]
This week we saw yet another controversy about a brand being trashed on Twitter. In this case, Nancy Lee Grahn from the soap opera, General Hospital, claims that their wardrobe head was looking to buy wedding dresses for the show and was refused entrance to a Vera Wang bridal boutique because the soap opera watching [...]
Posted in Client spotlight | No Comments
In 2010, DKD New Media began working with BASIQUES, a high-end fashion boutique with store locations in Boston and Houston to launch an online sales and marketing program. Owner Sheri Falk’s fashion philosophy is that you only need 10 investment pieces (“Basiques”) plus a few underpinnings and accessories in order to have a complete wardrobe. Ideal clients are [...]
