Retail & Fashion

DKD New Media works with retailers, fashion brands, restaurants and shopping center owners who need to incorporate social media into their marketing and business development plans.

DKD New Media is thrilled to be working with Huggrz Boot Wraps. Launched in 2010, Huggrz Boot Wraps were invented by Deb Miller to update your favorite Ugg, Bearpaw or Emu boots. Recognizing the need for a quick social media start to hit the fall markets, Miller engaged DKD New Media to create and execute a 90-day social media strategic plan that involved:

For a complete update on how we took our client from small Michigan Startup to ABC World News, the Sundance Film Festival and Academy Awards gifting suites, click here.

 

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In 2010, DKD New Media began working with BASIQUES, a high-end fashion boutique with store locations in Boston and Houston. Owner Sheri Falk’s fashion philosophy is that you only need 10 investment pieces (“Basiques”) plus a few underpinnings and accessories in order to have a complete wardrobe. Ideal clients are business women who travel and can appreciate owning an entire wardrobe that fits in a single suitcase. The challenge was to make sure these busy women find out about this fabulous and versatile line of fashion and then to be able to buy it no matter where they live, work or play.

Basiques engaged DKD New Media to develop an online store and a social media strategy. This involved:

  • building an e-commerce site (www.Basiques.com)
  • creating a blog for SEO/social media purposes
  • copywriting for the site and blog
  • developing a Facebook page and Twitter account
  • writing a Social Media Roadmap to promote Basiques and Sheri Falk as fashion expert
  • producing two marketing videos: Start Your Investment Wardrobe and Stress-Less Dressing: The Perfect White Shirt
  • drafting online press release assistance
  • publishing an eBook on Stress-Less Dressing
  • introductions to fashion websites, bloggers & collaborative partners

Within 14 days of launching the social media strategy, Basiques had over $1,000 in online sales.

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In 2011, DKD New Media assisted a large shopping center owner devise a social media strategy for a number of their properties in New England. This involved developing loyalty programs as well as a thorough review of the latest mobile applications and geolocation services.

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Today it’s no longer just clicks & bricks, but it’s also taps & apps. We have a special Retail Social Media Jumpstart that will help you build your online presence, incorporate social media platforms like Facebook and Twitter into your marketing campaigns, and benefit from applications like Yelp!, Facebook Places and Foursquare. Contact us for more details.